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[ FOR IMMEDIATE RELEASE ] VIS-À-VIS REDESIGNS PERFORMICS'
WEB SITE CHICAGO – December 19, 2007 – Vis-à-vis Creative Concepts, a recognized strategic marketing and design firm, announced today that it has completed an extensive Web site redesign for DoubleClick Performics, the performance based marketing division of DoubleClick, Inc. In addition to the stylized look and feel, the refurbished Web site, located at www.performics.com, provides DoubleClick Performics with a turnkey content management publishing solution, and increased site functionality. "The site seamlessly showcases our brand promise of thinking forward," said Robin Simkins, Vice President, DoubleClick Performics. "Vis-à-vis designed a site that reinforces DoubleClick Performics' reputation as a thought leader in the search and affiliate marketing industries by creating a new "Think-Tank" section with our white papers, original research, case studies and industry fact sheets. We're enjoying the immediate benefit of the site creating a dialogue with new, inbound sales prospects, and it's an excellent resource for current clients and employees." The redesign of the DoubleClick Performics Web site features an elegant, easy to read layout that reflects the personality and direction of the digital marketing industry. The "tech" feel employs a Web 2.0 creative strategy, including the use of neutral base color, accented with bold green navigation buttons and icons, content-driven design, and overall simplicity. The business-to-business Web site includes a comprehensive breakdown of products in a section entitled "Performance Marketing Solutions," which, for the first time, connects the company's prospects to a product-specific lead form. (Nine hours after the new site launched, the DoubleClick Performics Web site generated its first lead.) On the back-end, the DoubleClick Performics marketing department enjoys a robust content management system, an interface that allows employees to make changes, add permissions, create new pages, add clients and releases and otherwise "shuffle the deck" in the Web site whenever they wish, without a dedicated IT team. As a result, the site's content is highly relevant and encourages clients to become more deeply engaged with the company. "Vis-à-vis Creative Concepts is really proud to have teamed with the online marketing and natural search optimization (NSO) experts at DoubleClick Performics to deliver a multi-faceted Web site that allows the company to expertly demonstrate their own highly regarded performance marketing methods," said Jennifer Sage, Creative Director, Vis-à-vis Creative Concepts. "The user-perspective architecture, informed design and site schematics we provided reinforce DoubleClick Performics' goal of client-driven relationship management by taking their public face to the next level." About
vis-à-vis Creative Concepts Stephanie Goodman Melissa
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